MLG This Weekend
by Josh Levine
Major League Gaming makes its way back to Los Angeles this weekend: July 29-31. Thousands of young guys decent on the Anaheim Convention Center — armed with their Xbox, PS3 controllers, and keyboards — for three days of non-stop, hard-core competitive gaming.
Image Source: Dr. Pepper’s Facebook Fan Page
For the fourth straight season, Rebel manages sponsorship activation for Dr Pepper at MLG events. Come see our team in action as the Dr Pepper Girls give out free sodas and prizes, and use their skills to whip the guys of MLG into a frenzy.
Image Source: Dr. Pepper’s Facebook Fan Page
If your job involves marketing to teen boys and young men, you cannot afford to miss this. Send me a note if you’re coming out and I’ll show you around.
Coke is a Grassroots Marketer // Random Thoughts
by Josh Levine
In a recent Advertising Age article, "Coca-Cola Lays Out Its Vision for the Future," Coke CEO Muhtar Kent talked about how his company has ...
