Posts Tagged ‘social networking’

What’s Wrong With Social Media

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Sometimes the Hard Way Is the Only Way

Check out this social media conference:

In one day you’ll become an expert in:
  • How to get people to “like” your brand
  • Developing a winning content strategy to engage your followers
  • Measuring the impact of your Facebook initiatives
  • Creating your Facebook dream team
  • Mastering Facebook’s latest features and adding a new gear to your PR efforts
  • Integrating Facebook into your overall communications plan

At least they’re not over-promising.

Have you ever become an expert in anything in one day? What about six things? If it were that easy, would you really need to attend a conference about it?

The real promise of social media is that it helps human beings create a more connected, more creative world. The promise for brands is that they get to participate in that world and more importantly thrive in it.

But it isn’t going to be easy.

If you think it’s about a one-day seminar, you are sadly mistaken. If you think it’s about having the receptionist, intern, or PR person load your TV commercials into YouTube, you are in big trouble. If you think you can outsource it and forget it, you had better forget it.

Social media is not a new media channel that companies can buy, like the way they buy billboard space. I know it would be SO MUCH EASIER if it was, but it just isn’t. It’s a new way of having relationships with customers, and non-customers, and people who may never be interested in your product at all but might have something to add to a conversation that makes it more interesting for everyone else.

What the marketing world needs right now is not seminars and white papers that purport to make everyone experts. What if they said:

You know what, this is hard stuff. You’re not going to get it right over night. We can help you ease the pain and make sure you get it right over time and avoid the potential disasters along the way.

I guess if they did that, they’d sound a bit like us and ticket sales would surely be affected.

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100%

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Tasty 100% Blue Agave Tequila? Check. Taco truck fitted with a bumpin' sound system? Check. Tequila infused menu created by a world-class chef? Check. Delicious free Mexican food ...

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Join the Resistance! | Work for Rebel

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Rebel needs a community manager. If you love social media and can be engaging and persuasive in both English and French, we want you down ...

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Twitter How-To

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Twitter helps you get it right

As Mashable explains in "How Twitter's New Media Blog Aims To Teach By Example," Twitter is taking a pro-active role in teaching users how to ...

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Red Bull // Down With Us

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Red Bull Stash was a Facebook-powered scavenger hunt that enables fans to find Red Bull Energy Shots hidden around the country. It seems like brands are ...

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Marketing Playlist for Week Ending 8.21 // Reading for Rebels

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What we're reading this week: Facebook and Gaming Connect - Business Wire Gaming site, Candystand.com teamed up with Facebook to allow users to sign on to play ...

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Marketing Playlist for Week Ending 8.14 // Reading for Rebels

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What we think you should also be reading this week: Music Biz Deals with the Tech Guys - Web Strategy An interesting discussion on what's next after ...

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Gravity Summit // Headlines: Rebel Makes News

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I'm speaking at the Gravity Summit at Harvard on August 31st. I'm calling my talk "Worst Practices in Social Media: What Not to Do." Haven't ...

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@MakeMeLaugh // Random Thoughts

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Mashable's article on "85 Comedians to Follow on Twitter" gave me a business idea. If you're a comedian, why not develop your brand by spitting ...

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The Facebook Problem // Random Thoughts

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Wow, Facebook is a force. I was on it pretty early for an old guy (we didn't even have .edu, or .anything, when I was ...

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Social Networks // China Trip 12/18

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Most people go to the beach or skiing during the winter holidays. Not me. Always up for an adventure, my wife and I traveled to ...

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The Internet is Bad // Rebels At Large

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From Josh: Dennis White is one of the most creative people I know. When he's not inventing new names to call himself (Static Revenger, ...

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