by Josh Levine
What we’re reading right now (besides baby books)…
When Silence Can Be Golden - Adweek
Benjamin Palmer, co-founder and CEO of The Barbarian Group gives a great opinion piece on reminding us that brands should think about what social media really is and what it really provides, before just jumping in and setting up Facebook and Twitter accounts. “I can’t help but feel that while we’re in a phase where our industry is looking at social media as a new marketing platform, what we should be thinking is that it’s just the newest place our audience goes to talk about us when we do something worth talking about.”
The Concept of Free – Open Forum
Check out Chris Anderson’s (editor of Wired and author of Free) presentation on providing free content. “The key point is that what customers are willing to buy is far more important than what you’re willing to sell.”
Content Curator – Influential Marketing Blog
Loving this take on the future of online content and what it means for brands and content producers in terms of a staffing strategy. Start getting your HR dept ready to write a job description for a Content Curator.
Understanding Users of Social Media – Harvard Business School
Interesting article, almost a primer, on the history of social media – the who, what, where and why’s of it, explained by a Harvard professor. Sometimes it’s good to get back to basics.