We Do Weird Marketing
by Josh Levine
In this interview with Seth Godin, in promotion of his 300th book We Are All Weird, Seth does a great job of explaining why Rebel Industries exists (thanks, Seth!).
Weird means people who are embracing individuality instead of working hard to fit in.
He goes on to say that the world is splitting into two groups: one that wants everyone to stay the same, and another that encourages individuality, tribal behavior, and weirdness.
Clearly, the tides of change favor the latter group, and this is the group that Rebel serves. We market to the gamers, music fiends, tuners, foodies, art enthusiasts, social media mavens, and others who define themselves by the things that make them “weird.” We understand what makes these people special, and what makes them tick. And we know what it means to brands who make products and deliver experiences that these people want.
What about you? What makes you weird? What tribes do you belong to? And what brands are doing a good job of appealing to your weirdness?
Monocle Magazine
by Josh Levine
Print is dead. What that really means is that the old print magazine business is dead. You remember: Print a ton of copies and stack them ...
Who’s Buying Online // Reading for Rebels
by Josh Levine
If you're in the business of selling stuff online, or advertising stuff online, you have to watch this video. Here Guy Kawasaki walks four young ...
Marketing Playlist for Wk Ending 9.11 // Reading for Rebels
by Josh Levine
The latest installment of what we're reading: Yahoo to launch massive new marketing campaign next week - All Things Digital Pretty much a guarantee we'll have an ...
Marketing Playlist for Wk Ending 8.28 // Reading for Rebels
by Josh Levine
What we think you should be reading: Who Exactly is Your Competition? - Influential Marketing Blog Don't make the mistake of thinking your competition is just those ...
Marketing Playlist for Week Ending 8.21 // Reading for Rebels
by Josh Levine
What we're reading this week: Facebook and Gaming Connect - Business Wire Gaming site, Candystand.com teamed up with Facebook to allow users to sign on to play ...
