Don’t Stop the Party Rock
by Josh Levine
How sick is this video?
I’m a little biased. I’ve known Red Foo for 20 years. Been to his mom’s house. Gave him career advice (which he probably didn’t need and certainly didn’t follow), when he was a teenager sleeping on the floor of a studio off of Crenshaw Blvd. He produced a track for my first record deal — a demo deal with (then Columbia Records a&r) Randy Jackson for a girl group I managed. Okay, I know a demo deal isn’t a real record deal; that’s not the point.
The point is I want this guy to win, and he is. Big. People all over the world are unable to keep themselves from dancing to this track. Even the Kia Soul hamsters are in on the fun. So what’s the problem?
I don’t get Kia. It’s obvious that want to be cool so bad. And they’re close. The first round of Soul commercials (sock monkey, robot) weren’t bad. The hamsters are brilliant. Then they have some half-assed experiential programming — you know, hire the usual guys to do the usual parties, get coverage on the usual blogs. Who cares? They’re like Scion-lite with better TV spots.
What if they facilitated these Party Rock flash mobs? Set-up shuffle contests and impromptu dances everywhere? Capture it all on camera and really take that movement to the fullest? Make Kia Soul synonymous with dancing your ass off. Start with the shuffle and move on to other kinds of dances, done in public for fun and profit. That’s a brand that sounds like fun.
Bassnectar Divergent Spectrum Tour 2011
by Mike B
Photo from: Bassnectar.net San Diego 9-10-11 I recently went to Bassnectar's Divergent Spectrum Tour featuring Z-TRIP, Big Gigantic and Amp Live with fellow Rebel, ...
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by Josh Levine
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by Josh Levine
Last week I had the honor of presenting to a group of communications professionals from UCLA. It was great for me because I literally started ...
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by Josh Levine
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by Josh Levine
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by Josh Levine
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by Josh Levine
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by Josh Levine
While we're on the subject of Twitter and how to do things that aren't stupid, let's check out Amanda Palmer's story, "How an Indie Musician ...
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by Josh Levine
Most people go to the beach or skiing during the winter holidays. Not me. Always up for an adventure, my wife and I traveled to ...
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by Josh Levine
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by Josh Levine
I clicked on a banner ad the other day! Not the first time it's ever happened, but pretty close to it. I, like most of you ...
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by Josh Levine
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by Josh Levine
If you haven't already heard, Jason Bentley has been made music director at KCRW and host of the station's popular Morning Becomes Eclectic (MBE) show. ...
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by Josh Levine
This story is a few days old, but with all the election hype, you may have missed it. The good people at Pepsico have seen fit ...
Blackberry // Don’t Believe the Hype
by Josh Levine
BlackBerry is blowing it. The long-standing mobile email champ took the early lead by focusing on product, making devices that worked and appealing to consumers' ...
Kanye West Listening Party // On the Run
by Josh Levine
When Kanye throws a listening party, he expects you to listen... to him. Last night's invite-only warehouse party on La Brea Ave. did not feature ...
Dr. Dre and Monster Headphones // Hate It or Love It
by Josh Levine
If you don’t know, Dr. Dre recently introduced a line of headphones with Monster called Beats by Dr. Dre. If you don’t know, Dr. ...
