MLG This Weekend
by Josh Levine
Major League Gaming makes its way back to Los Angeles this weekend: July 29-31. Thousands of young guys decent on the Anaheim Convention Center — armed with their Xbox, PS3 controllers, and keyboards — for three days of non-stop, hard-core competitive gaming.
Image Source: Dr. Pepper’s Facebook Fan Page
For the fourth straight season, Rebel manages sponsorship activation for Dr Pepper at MLG events. Come see our team in action as the Dr Pepper Girls give out free sodas and prizes, and use their skills to whip the guys of MLG into a frenzy.
Image Source: Dr. Pepper’s Facebook Fan Page
If your job involves marketing to teen boys and young men, you cannot afford to miss this. Send me a note if you’re coming out and I’ll show you around.
Sony’s Telling Us “Step Your Game Up”?
by jlegarda
In what appeared to be a 60/40 split between actual industry professionals and droves of goober, *oops*, I mean uber-gamers, the 3-day videogame tradeshow E3 ...
Marketing Playlist for Week Ending 8.21 // Reading for Rebels
by Josh Levine
What we're reading this week: Facebook and Gaming Connect - Business Wire Gaming site, Candystand.com teamed up with Facebook to allow users to sign on to play ...
Brandweek // Headlines: Rebel Makes News
by Josh Levine
Last week, Brandweek magazine's branding blog, Brandfreak.com featured your humble servant in an article about Dr Pepper's participation in Major League Gaming. You may have ...
Times Square // On The Run
by Josh Levine
Rebel was in New York two weeks ago to kick off the 2009 Major League Gaming season. We manage sponsor activation for Dr Pepper in ...
Dispatch Magazine // Down With Us
by Josh Levine
Today we kicked off a 12-school event series promoting the new EA Sports title NBA Live 09, in cooperation with our friends at Dispatch ...
Major League Gaming // Down With Us
by Josh Levine
Did you know there are professional gamers? Not poker players, XBox players. If you still think of gaming consoles as toys, you’re missing the boat. ...
