No ‘Brake’
by Michal
Marketers give the food truck craze extra miles with social media integration.
“The assumption from some chefs is that they know how to make these recipes, so they’ll do it their way, but if you have consumers waiting a half hour for food, that’s a problem and you’re not going to leave the kind of brand impression you intended,” says Josh Levine, ceo at Rebel Industries. “It’s balancing fresh food and speedy service.” The goal is for consumers to linger for 10 minutes or so to discuss the product with brand ambassadors as they wait for their food.
Read the full article on EventMarketer.com
San Franciscans Roll Out For Camarena Tequila & Tacos In The City
by Michal
Long and hot summer days are coming to an end soon, so who doesn't want to chase down one last hot one with a Camarena Tequila-infused ...
TEQUILA INFUSED TACOS ROLLIN TO AN {LA} STREET CORNER NEAR YOU
by Michal
Familia Camarena’s Tequila Taco Truck in LA... “AUTOBOTS…ROLL OUT”; Okay, well the truck is not quite a transformer, but Camarena Tequila is transforming peoples views on ...
Tequila Rolled Out Online
by Michal
“Keep in mind that the idea of ‘social’ has expanded among 25- to 35-year-olds,” said CEO of Rebel, Josh Levine. “Social parties and social media ...
Gallo Taps Social Media For Tequila Tour
by Michal
A few weeks into the tour, the truck was outfitted with an iPad so visitors could follow the comments on Twitter as they munched their ...
Food Trucks Take Pitches On The Road
by Michal
The Modesto, Calif., wine giant [E&J Gallo Winery] hired a taco truck to tour the streets and spread the word about Camarena without pouring a ...
