Influence
by Josh Levine
Great presentation by Graham Brown,founder of Mobile Youth. He’s a super smart guy connected with other super smart people all over the world(including me, if you leave out the super smart part), teaching brands how to connect with young consumers.
I just got my copy of his new book, All Is Social (thanks Graham!). The subtitle — Social Thinking and the End of the Big Idea expresses an idea I’ve been saying for years: Ideas are nothing, action is everything.
The road to hell has so far has been paved with big ideas, which is advertising-speak for an idea developed by a creative director with a big ego and bought by a client who isn’t really paying attention. In most cases, these ideas are not driven by any real knowledge of how consumers really live.
Discretionary income is in the hands of an educated generation with exacting standards. Brown’s book talks about the shift away from big agency ideas that throw money at an invisible consumer. 
At the very least you come away with a discussion on the new keys to brand success, but more importantly it’s a story about the new global community and the social codes that connect us all. Read the book and let us know what you think.
Don’t Stop the Party Rock
by Josh Levine
How sick is this video? I'm a little biased. I've known Red Foo for 20 years. Been to his mom's house. Gave him career advice (which ...
The Bad News About Old Spice
by Josh Levine
Old Spice’s man on the horse has set the bar for corporate social media. And why not? Seems like the whole world saw it and ...
Holiday Ads
by jlegarda
I don't get to watch too much television but the "tube" is on from time to time and this Target ad caught my attention. http://www.youtube.com/watch?v=8Vp7qijJILg I'm not ...
Pearl Izumi Video
by Josh Levine
These guys get it. Not only do they make great products, but they understand there's nothing like making the kids giggle to get the cash ...
Twitter How-To
by Josh Levine
As Mashable explains in "How Twitter's New Media Blog Aims To Teach By Example," Twitter is taking a pro-active role in teaching users how to ...
Coke is a Grassroots Marketer // Random Thoughts
by Josh Levine
In a recent Advertising Age article, "Coca-Cola Lays Out Its Vision for the Future," Coke CEO Muhtar Kent talked about how his company has ...
Technology is not the Problem // Random Thoughts
by Josh Levine
You may have seen this New York Times article making the controversial statement that the DVR may be helping, rather than hurting TV ratings. They ...
2012 Outdoor Ads // Hate It or Love It
by Josh Levine
I'm generally against most outdoor advertising. Mainly because most of it sucks and ends up forming what I would call urban blight. From my perspective, ...
Times Square // On The Run
by Josh Levine
Rebel was in New York two weeks ago to kick off the 2009 Major League Gaming season. We manage sponsor activation for Dr Pepper in ...
Pepsi Again // Don’t Believe The Hype
by Josh Levine
I’ve already given Pepsi plenty of shit for its gross irresponsibility on the logo redesign. Today a writer from a leading business magazine, both of ...
Emirates // Don’t Believe the Hype
by Josh Levine
Does this even need explaining? It's an ad for Emirates first class that I saw yesterday on the BART in San Francisco. I also saw the ...
Pandora x Blue Moon // Random Thoughts
by Josh Levine
I clicked on a banner ad the other day! Not the first time it's ever happened, but pretty close to it. I, like most of you ...
The 4 C’s of Being Grassroots // Random Thoughts
by Josh Levine
A client told me recently that because the brand has hit tough times, they’re “going back to basics,” which is code for spending a greater ...
The Other Half // Random Thoughts
by Josh Levine
Some dude once said "half of my ad dollars are wasted, I just don't know which half." That guy was a starry-eyed optimist. A little ...
