How the "Hood Internet" helped guys like Nas, Jay-Z, Biggie, Big L, Wu-Tang, Mobb Deep, C/O the Stretch and Bobbito Show

We had the opportunity to catch up with DJ Stretch Armstrong and Bobbito AKA Kool Bob Love during their LA tour promoting their new movie, Stretch and Bobbito: Radio That Changed Lives

It’s a short interview because we taped right before the film started, but they dropped some nuggets on us before the lights went down, and they promised to come back and do the full interview next time they’re in Los Angeles.

If you don’t know, the Stretch Armstrong & Bobbito show was on the air from 1990-1998 on New York’s WKCR. Despite — or maybe because of — the show’s unusual airtime (1:00 - 5:00 AM), Stretch and Bobbito had an enormous impact on rap music around the world. They brought everyone who was anyone in East Coast rap at the time and featured freestyles and unreleased verses from folks like Nas, Jay-Z, Biggie, Big L, Wu-Tang, Mobb Deep…

Outside of New York, the rest of us discovered the show from friends who sent cassette tapes around the world: The original hood internet, as Stretch says.

In studio, they drop knowledge about why their show couldn’t happen today and why digging is so important for the development of culture. Stretch also talks about what it means to be a tastemaker and how he has continued to be one of hip hop’s most important DJs for over two decades.

By the way, the movie is dope. Very very dope. If you’re a fan of 90s hip hop at all, you definitely want to click here and stream it now. 

12 Lessons in Entrepreneurship From the Underground

What's up Rebels! We've got some crazy knowledge to share with ya'll. 

When we launched Rebel Radio, we knew we were going to have interesting conversations with incredibly creative people who have built great careers by doing what they love. We knew we'd learn a lot about the inner game of making art for a living, about the music business, the art world, and probably share a few laughs with listeners.

But we didn’t realize we’d stumble across so many insights that are relevant not just to DJs and creatives, but to anyone trying to lead a creative life and build a career based on passion. 

We’re excited to share a small sample of those insights here, collected from our first 12 interviews. There are many more to discover if you listen to the full episodes. Let us know if you enjoy these and we’ll keep posting them as we go. 

Oh, and don’t forget to subscribe to the Rebel Radio show here:, and subscribe to our email list for updates on new episodes, giveaways, and other fun stuff:


A #FBF for you DJ fans

Rebel Radio launches episode 15 featuring Oliver Wang. 

Oliver Wang is a Ph.D. That’s French for smarter than you. He’s also a DJ, which means he’s cooler than you. You’re just lucky he’s not taller than you. 

He wrote a book on a topic everyone in the world can relate to: Filipino mobile DJ crews in the San Francisco Bay Area in the 1980s. Okay, so maybe Legions of Boom is a bit of a niche title, but it’s a great book about a short era in music history that would go on to have a huge impact on turntablism and hip hop on a global scale, launching the careers of Q-Bert — possibly the world’s most influential DJ — and Mixmaster Mike, who would go on to tour the world with the Beastie Boys. 

What’s more, he watched us on stage with breakdancing icon Crazy Legs when we were judging the 1995 DMC DJ Championship regional semi-finals. Ah, the glory! 

Professor Wang not only chronicles his tribulations as a record collector, he also helps us understand the science behind making music for love, not money. And he explains how he’s managed to get his bosses to pay him to teach impressionable young minds about hip hop. He also introduces us to the concept of “psychic income.” If you don’t already know what that means, you aren’t psychic. 

Listen to episode to find out more!