Dispatch Magazine // Down With Us

Kids hanging with NBA Live 09 Today we kicked off a 12-school event series promoting the new EA Sports title NBA Live 09, in cooperation with our friends at Dispatch Magazine.

Dispatch is the nation’s only publication distributed directly into public school classrooms. Dispatch holds events on campus nearly every day of the school year and offers unprecedented access to teens.

Today’s event was at Franklin High School in Mt. Washington, held during lunch period on-campus, enabling kids to get their hands on some actual game play and get free branded notebooks. We also gave away a custom NBA Live 09/Nike backpack, a free copy of the game, and the latest T.I. and Plies courtesy of Atlantic Records.

Thanks to Rugged Concepts for putting this thing together. And if you need to reach teens and you aren’t working with Dispatch, you’re missing out on big opportunity.

Major League Gaming // Down With Us

Major League Gaming Main Stage

Did you know there are professional gamers? Not poker players, XBox players. If you still think of gaming consoles as toys, you’re missing the boat. Not only may XBox be the only worthwhile thing Microsoft has going (if you want to include Office in that, you need to get up on iWork, but that’s another story), XBox Live is easily the only “virtual world” that’s worth anything.

So check it: Major League Gaming (MLG) is an online gaming community. Go see them at mlgpro.com and figure it out for yourself. They run the XBox Pro Circuit, which hit 5 North American cities this year.

If you haven’t been to something like this, get there now. It’s a life-changing experience on the magnitude of one’s first Coachella, Hot Import Nights, rave, B-Boy Summit. Only it’s more than these things: It’s now.

Gaming Fans

What I mean is that for most of us, the concept of pro gaming is foreign, and exactly what appeals to the 5-10,000 kids who show up over an MLG weekend is hard to grasp. First, there’s no alcohol, and very few girls. No cars, not much music. It’s basically a trade show for geeks, except without even a bunch of cool new gadgets to check out.

What’s there is gaming. Serious, hardcore gaming. Probably the best Halo3 players in the world. The masses come to watch, cheer, and challenge their favorite teams. They come to drink free Dr Pepper (a primary sponsor), and to be part of a community.

If marketing to teens is part of your job, you need to be messing with these guys. Or better yet, let us hook you up.