It's finally done. This spring, Rebel Industries kicked off a new event series we're calling Word on the Street — interviews with top marketers who are setting the example for the rest of us in terms of genuine consumer engagement.Read More
I'm very excited to announce our new event series, Word on the Street. I'll be hosting conversations with marketers who are on the front lines of building authentic youth brands, digging into how they do what they do and what lessons the rest of us can take.Read More
Sometimes the Hard Way Is the Only Way
Check out this social media conference:
In one day you'll become an expert in:
- How to get people to "like" your brand
- Developing a winning content strategy to engage your followers
- Measuring the impact of your Facebook initiatives
- Creating your Facebook dream team
- Mastering Facebook’s latest features and adding a new gear to your PR efforts
- Integrating Facebook into your overall communications plan
At least they're not over-promising.
Have you ever become an expert in anything in one day? What about six things? If it were that easy, would you really need to attend a conference about it?
The real promise of social media is that it helps human beings create a more connected, more creative world. The promise for brands is that they get to participate in that world and more importantly thrive in it.
But it isn't going to be easy.
If you think it's about a one-day seminar, you are sadly mistaken. If you think it's about having the receptionist, intern, or PR person load your TV commercials into YouTube, you are in big trouble. If you think you can outsource it and forget it, you had better forget it.
Social media is not a new media channel that companies can buy, like the way they buy billboard space. I know it would be SO MUCH EASIER if it was, but it just isn't. It's a new way of having relationships with customers, and non-customers, and people who may never be interested in your product at all but might have something to add to a conversation that makes it more interesting for everyone else.
What the marketing world needs right now is not seminars and white papers that purport to make everyone experts. What if they said:
You know what, this is hard stuff. You're not going to get it right over night. We can help you ease the pain and make sure you get it right over time and avoid the potential disasters along the way.
I guess if they did that, they'd sound a bit like us and ticket sales would surely be affected.
Great presentation by Graham Brown,founder of Mobile Youth. He's a super smart guy connected with other super smart people all over the world(including me, if you leave out the super smart part), teaching brands how to connect with young consumers.
I just got my copy of his new book, All Is Social (thanks Graham!). The subtitle — Social Thinking and the End of the Big Idea expresses an idea I've been saying for years: Ideas are nothing, action is everything.
The road to hell has so far has been paved with big ideas, which is advertising-speak for an idea developed by a creative director with a big ego and bought by a client who isn't really paying attention. In most cases, these ideas are not driven by any real knowledge of how consumers really live.
Discretionary income is in the hands of an educated generation with exacting standards. Brown's book talks about the shift away from big agency ideas that throw money at an invisible consumer. At the very least you come away with a discussion on the new keys to brand success, but more importantly it's a story about the new global community and the social codes that connect us all. Read the book and let us know what you think.
“The assumption from some chefs is that they know how to make these recipes, so they’ll do it their way, but if you have consumers waiting a half hour for food, that’s a problem and you’re not going to leave the kind of brand impression you intended,” says Josh Levine, ceo at Rebel Industries. “It’s balancing fresh food and speedy service.” The goal is for consumers to linger for 10 minutes or so to discuss the product with brand ambassadors as they wait for their food.
Read the full article on EventMarketer.com