music industry

UCLA Magazine // Headlines: Rebel Makes News

jluclaI'm very excited to be featured on the UCLA Magazine website in a profile called Rebel State: Emotional Branding. I went to UCLA. I was not a very good student. I had a twisted sense that school was for dorks, although I was secretly proud to be attending a top educational institution. So I went, and refused to participate... in class, social activities, just about anything.

I had no idea how lucky I was to be a dorm-mate of three football players. I became fast friends with three huge, black, Southern guys whose jock egos were surpassed only by their brawn. I found out later that I was the third white boy to share a room with Meech Shaw, the other two having moved out after he threatened them for asking him to turn down his music. Lucky for me, it never occurred to me to be scared of big black guys, or to ask Meech to turn his music down.

Meech indirectly introduced me to the music business, which changed my life profoundly and led me down a path leading to where I am today. So, in many ways, I owe much of my career success to having attended UCLA.

A few years ago I woke up to the fact that I had missed out on a lot of what the school had to offer. At that time, I started making sure I would no longer miss out. I began speaking at Entertainment Networking Night - and I met two young guys there and hired them directly out of college. Nowadays, I give as much as I can in the form of speaking, volunteering, and mentoring so that today's students might learn from my mistakes. I also serve on the marketing and strategic planning committees for the Alumni Association. I know I get a lot more out of it than I give.

So, check out the article.  I'm humbled to be in the company of so many accomplished Bruins, and I feel a little bit of validation to be recognized.  It's never too late to become involved, right.

Friends ‘n Family 12 // Headlines: Rebel Makes News

Pete Rock on the decks Last Friday Rebel produced the 12th annual Friends ‘n Family event — a music industry soiree to kickoff Grammy weekend. This is our seventh year producing the event that went from an intimate mixer for industry elites to a downright rager for industry elites.

The first year we were involved, it was at Dominick’s. We got Richard “Humpty” Vission to do a huge favor and spin in the smallest room he’s probably played in at least a decade. I’d say the guest list was about 140.

This year was our second on the Paramount Studios lot. We shut the door down at 11:00pm after reaching capacity at around 2,000.

DJ AM and Jihaad Shaw

The talent lineup drew from the top of the pyramid: DJ AM, legendary producer Pete Rock, the Alchemist, and a live set by Talib Kweli. The show-stealer was Peanut Butter Wolf, a highly talented and credible

underground hip hop producer and label owner who nobody really expected to rock the crowd the way he did.

Notable guests included Catherine McPhee, Lil Jon, Slash ,?uestlove, Jill Scott, Eve, David Banner, The Jonas Brothers, Apollonia, Michael Rappaport, James Poyser, Tila Tequila, and most of the heads of the major record labels and publishing companies, many of whom were the hosts of the night.

Talib Kweli

Special thanks to our clients Mark and Andy from Advanced Alternative Media, who put the whole thing together, and to our friends from Red Bull, FIJI Water, Miller, BelvedereCafe Bustelo, and the Cheese Store of Beverly Hills who kept everyone refreshed.