Austin City Limits, Vodka and Rum? Yes, Please, and Thank you!

The Rebels are headed out to Austin this weekend for some pretty happening events. You should not miss out if you're in town.

To the Austin locals and music lovers we bring you the New Amsterdam Shave Lounge and Shellback Rum Hut for two killer ACL after parties this Saturday night.

Official ACL Late Nights, Hosted by our friends Dub Frequency. Continue your ACL experience at this party presented New Amsterdam Vodka, featuring the infamous DJ Zola, and of course our New Amsterdam Shave Lounge — complimentary cocktails, shoe shines, and gentleman's shaves. All grown up.

Not to be outdone, Shellback Rum offers an after party from local heroes Knuckle Rumbler, with DJ sets by the world's famous ?uestlove and The Gaslamp Killer. Besides some killer music, you can also be one of the first to experience the Shellback Rum Hut, featuring complimentary Shellback Rum cocktails, our simulated sailboat race, and you might even be able to get your order in for a pair of  limited-edition Shellback boat shoes.

Enjoy and rock out!


Are You Coming to Comic-Con?

Rebel Industries will be live and direct at Comic-Con this week. Look for us around the streets of San Diego on Thursday. We'll be activating a promotion for an upcoming major motion picture. Details are top secret for now, but the main character is definitely a name you've heard before. Watch this space or follow me on Twitter for more info as it becomes available.

Then on Friday, we've got the New Amsterdam Shave Lounge. We partnered with SPIN Magazine and IHEARTCOMIX to provide guests with complementary straight-razor shaves, shoe shines, and New Amsterdam cocktails. If that wasn't enough, the party will feature performances by Andrew W.K. and Peanut Butter Wolf. Get your tickets here.

We hope to see you. Leave a note here if you're coming down.

Don't Stop the Party Rock

How sick is this video?

I'm a little biased. I've known Red Foo for 20 years. Been to his mom's house. Gave him career advice (which he probably didn't need and certainly didn't follow), when he was a teenager sleeping on the floor of a studio off of Crenshaw Blvd. He produced a track for my first record deal — a demo deal with (then Columbia Records a&r) Randy Jackson for a girl group I managed. Okay, I know a demo deal isn't a real record deal; that's not the point.

The point is I want this guy to win, and he is. Big. People all over the world are unable to keep themselves from dancing to this track. Even the Kia Soul hamsters are in on the fun. So what's the problem?

I don't get Kia. It's obvious that want to be cool so bad. And they're close. The first round of Soul commercials (sock monkey, robot) weren't bad. The hamsters are brilliant. Then they have some half-assed experiential programming — you know, hire the usual guys to do the usual parties, get coverage on the usual blogs. Who cares? They're like Scion-lite with better TV spots.

What if they facilitated these Party Rock flash mobs? Set-up shuffle contests and impromptu dances everywhere? Capture it all on camera and really take that movement to the fullest? Make Kia Soul synonymous with dancing your ass off. Start with the shuffle and move on to other kinds of dances, done in public for fun and profit. That's a brand that sounds like fun.

Bassnectar Divergent Spectrum Tour 2011

Photo from: San Diego 9-10-11


I recently went to Bassnectar's Divergent Spectrum Tour featuring Z-TRIP, Big Gigantic and Amp Live with fellow Rebel, Mark Faicol, at the Rimac Arena in UCSD.

If you're not familiar, Bassnectar is a dubstep DJ/producer heavyweight. This guy is known for consistently playing in front of 5,000 to 10,000 people on a nightly basis. The same could be said for Z-TRIP.

Bassnectar's music is top notch, but his shows are phenomenal — high energy, the crowds get REALLY into it, and you can tell he even rocks out on his own set. What intrigues me the most is the massive turnouts for a musician who is supposedly underground.

I've been to several shows headlined by A-list celebrities like N.E.R.D., who didn't even pull a quarter of the crowd Bassnectar did. Sure, his stage show consisted of great opening acts, a flood of LCD screens, and a well timed confetti drop, but I still wonder how he's able to draw such massive crowds and make it look so natural and easy.

Other than the size of the crowd, Bassnectar's mastery of controlling the tempo and energy of the room was out of this world. There was a rhyme and reason for the specific placement of each and every song played, I suppose I've heard other DJs attribute this ability to their dedication to "vibraology" (the study of vibrations).

So in a nut shell that's what made this show interesting to me — aside from 5 thousand people straight wylin' out.




This is sick. For those that don't know, DJ P is one of the most talented dudes out there on two wheels. P is a pioneer of the mash-up style. His own Manipulated Trax mix and Uneasy Listening, Vol. 1, helped bring genre-blending to the mainstream, and the latter put his co-creator Z-Trip on the map in a big way.

There's little question that video mixing is the future of DJing, and it looks as if DJ P will help lead the way once again.

Smart marketers will find a way to book him, or collaborate with him in one way or another.
Get more DJ P here: or show him some love here: