liquor

Introducing… OM Cocktails

OM stands for Organic Mixology. The new brand, launched this month in California, is bringing all-natural, organic ingredients to the ready-to-drink cocktail segment.

The brand was created by my good friend Jason Monkarsh and renowned mixologist-author Natalie Bovis of The Liquid Muse. Together, they created a product that not only tastes great, but also delivers on the brand promise: Cocktails That Give Back. OM's stylish bottles are eco-friendly and they plant a tree for every bottle you buy.

More details here.

I'm very excited that Rebel Industries will be handling marketing duties for OM. Watch this space to see the madness unfold. And if you're around the LA area, pick up a bottle and let us know what you think.

Are You Coming to Comic-Con?

Rebel Industries will be live and direct at Comic-Con this week. Look for us around the streets of San Diego on Thursday. We'll be activating a promotion for an upcoming major motion picture. Details are top secret for now, but the main character is definitely a name you've heard before. Watch this space or follow me on Twitter for more info as it becomes available.

Then on Friday, we've got the New Amsterdam Shave Lounge. We partnered with SPIN Magazine and IHEARTCOMIX to provide guests with complementary straight-razor shaves, shoe shines, and New Amsterdam cocktails. If that wasn't enough, the party will feature performances by Andrew W.K. and Peanut Butter Wolf. Get your tickets here.

We hope to see you. Leave a note here if you're coming down.

New Amsterdam Shave Lounge

Rebel Industries kicked off a 12-event series for New Amsterdam Vodka last week at the Slamdance Film Festival in Park City, UT.

Guests at the Slamdance opening night party were the first to experience the New Amsterdam Shave Lounge, an early 1900s-style barbershop / bar setup that offered free straight-razor shaves, shoe shines, and of course cocktails.

You can read Event Marketer's coverage of the program here

The New Amsterdam Shave Lounge will be seen 11 more times this year at key special events around the country. Hit us up to find out where, or to suggest an event that you'd like us to sponsor.

100%

Tasty 100% Blue Agave Tequila? Check.

Taco truck fitted with a bumpin' sound system? Check.

Tequila infused menu created by a world-class chef? Check.

Delicious free Mexican food all summer long? Check and check.

Wait, wait...what???

We hope you didn't miss it. Yesterday was the last day of a summer-long promotion featuring free food courtesy of Famila Camarena Tequila. But we don't want the free food to distract you from what's really important… the tequila baby! Prominent Los Angeles food blogger Street Gourmet LA says "Its the best tequila at its price point!" and Rebel is delivering the samples.

Familia Camarena and Rebel enlisted chef to the stars and owner of Recess in Glendale, Chef Sevan Azarian to create an original tequila-infused menu that was served from the truck. Asada, carnitas, and pollo, all marinated in Camarena Tequila. What ever you want, we got it (well almost). Even a veggie option!

The truck was sent rolling around greater Los Angeles from June through August hitting shopping areas, nightclubs, and lifestyle events like: DTLA Art Walk, World Cup screenings at Nike Montalban Theatre, the LA Street Food Fest, and was even featured in Static Revenger's new video for Vega$. We also did a private house party with a performance by Bruno Mars.

Check out more pictures here: Camarena Taco Truckin'

As you might have guessed, the truck was extremely well received. I mean c'mon, who doesn't want free tacos? The free food is definitely an attraction in itself, but again we're here for the tequila. Just ask Elvis, he's down with Camarena.

The story doesn't stop here. The GPS on the truck let Angelenos find us anytime, anywhere. And we also broadcast our whereabouts on Twitter.com/CamarenaTequila & Facebook.com/TequilaCamarena

The truck is going on hiatus for fall, but something tells me you'll see it again somewhere.

Special thanks to Orion Car Audio for the crazy sound hookup.

Cheers!