interview

Rebel Radio LIVE!

Rebel Radio is a weekly podcast, exploring the relationship between art and business in underground culture. Through interviews with creative entrepreneurs who have shaped the roots and future of the underground, we uncover what it takes to build and sustain a career out of making art. Rebel Radio is presented in partnership with EDM.com.

We released our 5th episode this past Wednesday, June 15th, 2015, with rapper AMG.

Please subscribe to our Soundcloud page for real time updates: Rebel_Radio  

Here's what you need to catch up on!

EP 1: DJ Static Revenger on protecting your brand and licensing!

EP 2: DJ Nu-Mark on an important lesson on why sticking to your creative craft is key  

EP 3: Musician Mayer Hawthorne says get your s*** together and don't fly coach

EP 4: DJ Marques Wyatt, godfather of deep house and a pioneer of LA's club scene

 

We Do Weird Marketing

In this interview with Seth Godin, in promotion of his 300th book We Are All Weird, Seth does a great job of explaining why Rebel Industries exists (thanks, Seth!).

Weird means people who are embracing individuality instead of working hard to fit in.

He goes on to say that the world is splitting into two groups: one that wants everyone to stay the same, and another that encourages individuality, tribal behavior, and weirdness.

Clearly, the tides of change favor the latter group, and this is the group that Rebel serves. We market to the gamers, music fiends, tuners, foodies, art enthusiasts, social media mavens, and others who define themselves by the things that make them "weird." We understand what makes these people special, and what makes them tick. And we know what it means to brands who make products and deliver experiences that these people want.

What about you? What makes you weird? What tribes do you belong to? And what brands are doing a good job of appealing to your weirdness?