harvard faculty club

Gravity Summit 2011 Recap













Stand up, Rebels! I am about to challenge you with some questions (and drop a wealth of knowledge) from the Gravity Summit Harvard 2011. First, a shout out to my fellow panel members:

Marcello Guerra- Vice President of Digital Marketing at Showtime Networks (He runs social media for hit shows you may know, like DexterWeeds, Nurse Jackie, and my favorite, Shameless).

Colin Sutton- U.S. Director of OMD Word (the world's largest media buying agency's social media unit).

Mike Schneider- Senior Vice President  & Director of Digital Incubator (emerging technology lab responsible for developing new products and digital experiences) at Allen & Gerritsen, and author of Location Based Marketing for Dummies.

Richard Lyons- Manager of Interactive Marketing at Dr Pepper (we manage Major League Gaming for Dr Pepper together).

Reading For Rebels

Want to learn more about this topic? Check out these valuable articles (I used them as foundations for the panel questions):


Think Strategic. Think Gravity Summit.

Your humble servant joins acclaimed news anchor and journalist Rick Sanchez, Hootsuite CEO Ryan Holmes, and many others in an impressive lineup of speakers at next week’s Gravity Summit, held at a little place called Harvard University. If you haven't seen Ramon DeLeon speak, you are in for a real treat.

Our panel is called “Does Size Matter?” and in a fast-paced, 30-minute conversation we’ll uncover the true truth about fan counts and how leading marketers are doing not just putting big numbers on the board, but also making the best use of the fan bases they build.

This cuts to the core of what it means to be an effective social media marketer, or an effective marketer period. To help me crack this, I’m bringing out some of the big brains in the space: Richard Lyons (Dr Pepper), Marcelo Guerra (Showtime), Colin Sutton (OMD Word), and Mike Schneider (Allen & Gerritsen). These guys run some of the most successful social communities on the web and will have great insights to make you go “hmmm…”

So whether you're a leader in your industry, or you want to be one, you’re not going to want to miss this.

Can't make it out to Harvard? You cat watch our panel live online for free here. And you can follow @JLevine@GravitySummit, and @FutureMBoston for live tweets from the event, or watch the chatter with event specific hashtags like #gravsum and #FutureM.

Also watch this space for a recap jam-packed with insights and other goodness.