Rebel Industries kicked off a 12-event series for New Amsterdam Vodka last week at the Slamdance Film Festival in Park City, UT.
Guests at the Slamdance opening night party were the first to experience the New Amsterdam Shave Lounge, an early 1900s-style barbershop / bar setup that offered free straight-razor shaves, shoe shines, and of course cocktails.
You can read Event Marketer's coverage of the program here
The New Amsterdam Shave Lounge will be seen 11 more times this year at key special events around the country. Hit us up to find out where, or to suggest an event that you'd like us to sponsor.