case studies

Introducing… OM Cocktails

OM stands for Organic Mixology. The new brand, launched this month in California, is bringing all-natural, organic ingredients to the ready-to-drink cocktail segment.

The brand was created by my good friend Jason Monkarsh and renowned mixologist-author Natalie Bovis of The Liquid Muse. Together, they created a product that not only tastes great, but also delivers on the brand promise: Cocktails That Give Back. OM's stylish bottles are eco-friendly and they plant a tree for every bottle you buy.

More details here.

I'm very excited that Rebel Industries will be handling marketing duties for OM. Watch this space to see the madness unfold. And if you're around the LA area, pick up a bottle and let us know what you think.

Madria Sangria Fruit Stand

We got a little love recently from Event Marketer magazine on our program for Madria Sangria. Throughout the summer, you can find the Madria Fruit Stand popping up at beer festivals, bridal shows, arts fairs and other lifestyle events. Brand Ambassadors will be on-hand, having conversations, cutting up fresh fruit, and serving sangria samples.

If you have an event and want the Madria Sangria Fruit Stand there, hit us up here.

New Amsterdam Shave Lounge

Rebel Industries kicked off a 12-event series for New Amsterdam Vodka last week at the Slamdance Film Festival in Park City, UT.

Guests at the Slamdance opening night party were the first to experience the New Amsterdam Shave Lounge, an early 1900s-style barbershop / bar setup that offered free straight-razor shaves, shoe shines, and of course cocktails.

You can read Event Marketer's coverage of the program here

The New Amsterdam Shave Lounge will be seen 11 more times this year at key special events around the country. Hit us up to find out where, or to suggest an event that you'd like us to sponsor.

MLG This Weekend

Major League Gaming makes its way back to Los Angeles this weekend: July 29-31. Thousands of young guys decent on the Anaheim Convention Center — armed with their Xbox, PS3 controllers, and keyboards — for three days of non-stop, hard-core competitive gaming.

Image Source: Dr. Pepper's Facebook Fan Page

For the fourth straight season, Rebel manages sponsorship activation for Dr Pepper at MLG events. Come see our team in action as the Dr Pepper Girls give out free sodas and prizes, and use their skills to whip the guys of MLG into a frenzy.

Image Source: Dr. Pepper's Facebook Fan Page

If your job involves marketing to teen boys and young men, you cannot afford to miss this. Send me a note if you're coming out and I'll show you around.

100%

Tasty 100% Blue Agave Tequila? Check.

Taco truck fitted with a bumpin' sound system? Check.

Tequila infused menu created by a world-class chef? Check.

Delicious free Mexican food all summer long? Check and check.

Wait, wait...what???

We hope you didn't miss it. Yesterday was the last day of a summer-long promotion featuring free food courtesy of Famila Camarena Tequila. But we don't want the free food to distract you from what's really important… the tequila baby! Prominent Los Angeles food blogger Street Gourmet LA says "Its the best tequila at its price point!" and Rebel is delivering the samples.

Familia Camarena and Rebel enlisted chef to the stars and owner of Recess in Glendale, Chef Sevan Azarian to create an original tequila-infused menu that was served from the truck. Asada, carnitas, and pollo, all marinated in Camarena Tequila. What ever you want, we got it (well almost). Even a veggie option!

The truck was sent rolling around greater Los Angeles from June through August hitting shopping areas, nightclubs, and lifestyle events like: DTLA Art Walk, World Cup screenings at Nike Montalban Theatre, the LA Street Food Fest, and was even featured in Static Revenger's new video for Vega$. We also did a private house party with a performance by Bruno Mars.

Check out more pictures here: Camarena Taco Truckin'

As you might have guessed, the truck was extremely well received. I mean c'mon, who doesn't want free tacos? The free food is definitely an attraction in itself, but again we're here for the tequila. Just ask Elvis, he's down with Camarena.

The story doesn't stop here. The GPS on the truck let Angelenos find us anytime, anywhere. And we also broadcast our whereabouts on Twitter.com/CamarenaTequila & Facebook.com/TequilaCamarena

The truck is going on hiatus for fall, but something tells me you'll see it again somewhere.

Special thanks to Orion Car Audio for the crazy sound hookup.

Cheers!