Introducing… OM Cocktails

OM stands for Organic Mixology. The new brand, launched this month in California, is bringing all-natural, organic ingredients to the ready-to-drink cocktail segment.

The brand was created by my good friend Jason Monkarsh and renowned mixologist-author Natalie Bovis of The Liquid Muse. Together, they created a product that not only tastes great, but also delivers on the brand promise: Cocktails That Give Back. OM's stylish bottles are eco-friendly and they plant a tree for every bottle you buy.

More details here.

I'm very excited that Rebel Industries will be handling marketing duties for OM. Watch this space to see the madness unfold. And if you're around the LA area, pick up a bottle and let us know what you think.

Tacos 2.0: Camarena Style














Last summer, Rebel Industries launched a mobile marketing program to promote Camarena Tequila. Instead of the usual pouring drinks at parties where nobody cares what they're drinking as long as it's free — our concept was simple: Hire a great chef; give away delicious Mexican food (made from recipes infused with Camarena), and let people discover the brand through Twitter, Facebook, and local food blogs.

It was a hit. Turns out, people love free delicious food. And they loved the tequila, and the fact that the brand was out doing something interesting.

So, to take things up a few notches, this month we have relaunched for 2011. Three trucks, starting in LA, Tampa, and Miami, that will move around the country throughout spring and summer. In each market, we've hired a hot local chef to create original Camarena-tequila infused menus.

  • In Miami, we have Jose Gonzalez of Gourmet Event Caterers, graduate of the French Culinary Institute, and former executive chef at 10 Degrees bar in New York
  • In Orlando, Andy Williams, James Beard chef and winner of Wine Spectator's Award of Excellence
  • In Tampa, Alfredo Rodriguez, private chef and former executive chef at Cardozo Hotel
  • In LA, José Briceño, sous chef at Rivera

If you don't live in one of those cities, stay tuned. Camarena is most likely coming to your town later this year. We'll keep you posted with new chef announcements and happenings.

If you like good food and tequila, I hope you'll come out and visit one of our trucks. You can find the trucks' whereabouts here. If you have a special event and want to bring the truck out to serve your guests, hit us up here.

We're also doing invitation-only kickoff events in select markets. If you want to be on the invite list, post a comment below and we'll make it happen.


Tasty 100% Blue Agave Tequila? Check.

Taco truck fitted with a bumpin' sound system? Check.

Tequila infused menu created by a world-class chef? Check.

Delicious free Mexican food all summer long? Check and check.

Wait, wait...what???

We hope you didn't miss it. Yesterday was the last day of a summer-long promotion featuring free food courtesy of Famila Camarena Tequila. But we don't want the free food to distract you from what's really important… the tequila baby! Prominent Los Angeles food blogger Street Gourmet LA says "Its the best tequila at its price point!" and Rebel is delivering the samples.

Familia Camarena and Rebel enlisted chef to the stars and owner of Recess in Glendale, Chef Sevan Azarian to create an original tequila-infused menu that was served from the truck. Asada, carnitas, and pollo, all marinated in Camarena Tequila. What ever you want, we got it (well almost). Even a veggie option!

The truck was sent rolling around greater Los Angeles from June through August hitting shopping areas, nightclubs, and lifestyle events like: DTLA Art Walk, World Cup screenings at Nike Montalban Theatre, the LA Street Food Fest, and was even featured in Static Revenger's new video for Vega$. We also did a private house party with a performance by Bruno Mars.

Check out more pictures here: Camarena Taco Truckin'

As you might have guessed, the truck was extremely well received. I mean c'mon, who doesn't want free tacos? The free food is definitely an attraction in itself, but again we're here for the tequila. Just ask Elvis, he's down with Camarena.

The story doesn't stop here. The GPS on the truck let Angelenos find us anytime, anywhere. And we also broadcast our whereabouts on &

The truck is going on hiatus for fall, but something tells me you'll see it again somewhere.

Special thanks to Orion Car Audio for the crazy sound hookup.