Tequila Taco Truck

San Franciscans Roll Out For Camarena Tequila & Tacos In The City

Long and hot summer days are coming to an end soon, so who doesn't want to chase down one last hot one with a Camarena Tequila-infused taco and a drink (or three)? We joined hundreds of San Franciscans who flocked into The City to score the free treats and share in the hype, and the buzz.

Urban Daddy, San Francisco's e-mag that keeps city dwellers in the know, declared that every citizen should behold the taco truck's month long stop.

7x7 Online updated its online readers about the truck as one of their top picks for the best places to booze on the cheap in SF. Really, what could be better or cheaper than quality for free?!

SF Weekly Online offered their foodies a link to register for the ticketed launch party where the open bar lasted all night. Just in case you were a bit late to register before the party sold out, Twitter savvy Eater San Francisco pointed their followers in the right direction by tweeting a Camarena RT campaign offering "the first 25 people to retweet a special message about Camarena Tequila a free ticket and a +1 to the sold-out party."

Even the fashionable and chic were informed they should not miss this event via DailyCandy and their similar Twitter campaign that gave away free VIP +1 tickets to the first 50 followers who RT'd their post.


Familia Camarena’s Tequila Taco Truck in LA... “AUTOBOTS…ROLL OUT”; Okay, well the truck is not quite a transformer, but Camarena Tequila is transforming peoples views on using Tequila as a cooking ingredient.

Read the full article on VivaLaFoodies.com

Content Matters: The Difference Between Charlie Sheen and Food Trucks

The food truck explosion has offered a fantastic example of the power of social media combined with great food in a real-time mobile setting. What used to be called the 'roach coach' is now the it thing that everyone wants to be a part of... What's the secret? Well, it starts with great content, both the actual food itself and the social media marketing. From the beginning the idea has bubbled from the ground up -- people loving the food, sharing pics and videos, telling friends, finding the next stop on Twitter. Guaranteed rocket to stardom. If either the food or the marketing content failed to measure up, we'd be telling a different story.

Yes, content matters. Just ask Hollywood and Broadway -- century old business models that may be flawed in many respects, but when it comes to delivering content that matters, they are the pros. Turning entertainment content into cash from adoring fans is a complex undertaking. When it all comes together, it's simply magic. There really is no business like show business.

Read the full article on HuffingtonPost.com.

Food Trucks Take Pitches On The Road

The Modesto, Calif., wine giant [E&J Gallo Winery] hired a taco truck to tour the streets and spread the word about Camarena without pouring a drop of the tequila. The taco truck, the mastermind of Los Angeles independent agency Rebel Industries, passes out free tacos to passersby and grabs attention with their truck emblazoned with the Camarena logo and bottles of the tequila.... Taco truck as ad delivery vehicle seems to be working so far and is generating more interest than a traditional ad campaign might, says Josh Levine, chief executive officer of Rebel Industries. Why? Food trucks are all the rage these days... (Full Article)