“The assumption from some chefs is that they know how to make these recipes, so they’ll do it their way, but if you have consumers waiting a half hour for food, that’s a problem and you’re not going to leave the kind of brand impression you intended,” says Josh Levine, ceo at Rebel Industries. “It’s balancing fresh food and speedy service.” The goal is for consumers to linger for 10 minutes or so to discuss the product with brand ambassadors as they wait for their food.
Read the full article on EventMarketer.com
“Keep in mind that the idea of ‘social’ has expanded among 25- to 35-year-olds,” said CEO of Rebel, Josh Levine. “Social parties and social media now go hand in hand; the lines are blurred.”
Posted by WiredLatinos on July 13th, 2010 (full article)