Last Friday Rebel produced the 12th annual Friends ‘n Family event — a music industry soiree to kickoff Grammy weekend. This is our seventh year producing the event that went from an intimate mixer for industry elites to a downright rager for industry elites.
The first year we were involved, it was at Dominick’s. We got Richard “Humpty” Vission to do a huge favor and spin in the smallest room he’s probably played in at least a decade. I’d say the guest list was about 140.
This year was our second on the Paramount Studios lot. We shut the door down at 11:00pm after reaching capacity at around 2,000.
The talent lineup drew from the top of the pyramid: DJ AM, legendary producer Pete Rock, the Alchemist, and a live set by Talib Kweli. The show-stealer was Peanut Butter Wolf, a highly talented and credible
underground hip hop producer and label owner who nobody really expected to rock the crowd the way he did.
Notable guests included Catherine McPhee, Lil Jon, Slash ,?uestlove, Jill Scott, Eve, David Banner, The Jonas Brothers, Apollonia, Michael Rappaport, James Poyser, Tila Tequila, and most of the heads of the major record labels and publishing companies, many of whom were the hosts of the night.
Special thanks to our clients Mark and Andy from Advanced Alternative Media, who put the whole thing together, and to our friends from Red Bull, FIJI Water, Miller, Belvedere, Cafe Bustelo, and the Cheese Store of Beverly Hills who kept everyone refreshed.