I'm very excited to announce our new event series, Word on the Street. I'll be hosting conversations with marketers who are on the front lines of building authentic youth brands, digging into how they do what they do and what lessons the rest of us can take.Read More
I had the opportunity to work behind the scenes at this year's E3 Expo, creating an activation for Ubisoft's Watch Dog fanatics. The not-yet released Watch Dogs comes out in November 2013. As such, I was one of the few to witness some great brand experiences. Three of them are outlined below:
1. Live Demo Presentation
Fans, including gaming professionals, media, and general audiences alike, are dying to get a peak of the live demo presentation at E3. Not surprisingly, there was a wait of 2.5 hours to experience the live demo with Watch Dogs producers, demo-ists, and lead game-makers in an intimate 24-seat, live demo presentation to viewers. I was excited when Steven Spielberg showed up for the demo!
2. Game Makers playing live with General Audiences
One of my personal favorite activations was Just Dance 2014. The center of the Ubisoft demo became a living installation, staging professional dancers and models in live Just Dance outfits. Ubisoft game makers also danced on stage with professional dancers, creating a stark contrast! Guess which Clippers player joined them? In my opinion, this activation made all the games, more relatable between game creators and users. Ubisoft game makers also played, “The Division,” and died in the game live!
3. Die-Hard Fans create buzz
Guess who else attended? Todd McFarlane, creator of Spiderman comics and action figure designer for Halo 3, amongst other games, signed comics in the center of the Ubisoft exhibit. He made Ubisoft one of the busiest exhibitors in the LA Convention Center. On top of that, one fan announced that she would get his autographed tattooed on her body. With tattoos being the new “in” trend, guess what the buzz was on that?
From my standpoint, Ubisoft’s E3 activation was highly successful, drawing international crowds from around the globe. As a first time E3’er, I really enjoyed this year’s event but I can’t wait to see what they bring to the 2013 Comic-Con in San Diego and the 2013 E-3. I think Ubisoft has a couple more tricks up their sleeve, don’t you?
To the Austin locals and music lovers we bring you the New Amsterdam Shave Lounge and Shellback Rum Hut for two killer ACL after parties this Saturday night.
Official ACL Late Nights, Hosted by our friends Dub Frequency. Continue your ACL experience at this party presented New Amsterdam Vodka, featuring the infamous DJ Zola, and of course our New Amsterdam Shave Lounge — complimentary cocktails, shoe shines, and gentleman's shaves. All grown up.
Not to be outdone, Shellback Rum offers an after party from local heroes Knuckle Rumbler, with DJ sets by the world's famous ?uestlove and The Gaslamp Killer. Besides some killer music, you can also be one of the first to experience the Shellback Rum Hut, featuring complimentary Shellback Rum cocktails, our simulated sailboat race, and you might even be able to get your order in for a pair of limited-edition Shellback boat shoes.
Enjoy and rock out!
Rebel Industries was included in Event Marketer's 2012 Agency It List. Although the list didn't specify, we're sure they meant to put us at #1.
We'd like to take this opportunity to congratulate our 99 runners-up.
We'd also like to thank the obviously brilliant and highly selective minds at Event Marketer for seeing fit to feature us in what they describe as the "strongest It List in a decade."
Rebel Industries will be live and direct at Comic-Con this week. Look for us around the streets of San Diego on Thursday. We'll be activating a promotion for an upcoming major motion picture. Details are top secret for now, but the main character is definitely a name you've heard before. Watch this space or follow me on Twitter for more info as it becomes available.
Then on Friday, we've got the New Amsterdam Shave Lounge. We partnered with SPIN Magazine and IHEARTCOMIX to provide guests with complementary straight-razor shaves, shoe shines, and New Amsterdam cocktails. If that wasn't enough, the party will feature performances by Andrew W.K. and Peanut Butter Wolf. Get your tickets here.
We hope to see you. Leave a note here if you're coming down.