You Need to Pay Attention

Day 3 of SXSW V2V was short for me, thanks to the impending feeling that work is piling up while I sit in conference sessions. I did manage to catch one talk before the flight home. Liz Bacelar of Decoded Fashion and Jennifer Taler of Stitch Factory spoke about how technology is impacting the fashion industry. Stitch Factory is a co-working space for designers, part of the Downtown Project, and Decoded hosts fashion-centric hackathons in partnership with major fashion events around the world.

Both are on the cutting edge of what’s driving all modern businesses — not limited to fashion — collaboration. The key takeaway here was that you aren’t going to be successful anymore by just keeping your head down in your own industry. You have to pay attention to the ways that technology is shaping consumer experiences, and you have to look for inspiration and ideas from other industries.

They also gave a long list of companies doing interesting things in the space. Email me if you want a copy. Also check out my take on Day 1 and Day 2. And come back tomorrow for a bit of unsolicited feedback I'm going to offer the folks at SXSW.