Vine is THE IT app right now. Twitter released it only a month and a half ago, and over 100,000 VINE videos were created in just the first weekend. Paris fashion week is going on right now and VINE is popping up everywhere. The app lets users create, post, and loop a six second video with sound.
VINE has done really well with the early adopter tech crowd and the blogosphere, and for agencies and businesses Vine has the potential for improving brand awareness, marketing, advertising, and boosting conversations with consumers. This, of course, is only if it is implemented correctly. Otherwise it could fade out as quickly as it came in. A lot of brands have taken to VINE to show off their personalities, but American Airlines is the first to integrate VINE into a marketing campaign. Interested in a free flight to London? All you have to do is VINE.