This may be the coolest thing I've seen in a while.
Now I'm a bit of a coffee nut and also a serious fan of design and technology, so this one pushes all the right buttons for me personally. Plus, you can make coffee with your iPhone!
But even if you're not into those things, you'll understand that this is some serious innovation in a category that needs it badly. Search Amazon for Espresso Machine, and you get over 1,200 results, most of which are basically the same. Sure they have different logos on the front; some are silver while others are black, and you have a handful of different options for feature sets. But the last real innovation the category saw was the K-Cup, introduced nearly a decade ago and knocked off by everyone in the business, including retailers like The Coffee Bean & Tea Leaf.
It's not that any of those machines are bad, but none of the competitors really distinguishes itself from the others. By contrast, the Scanomat TopBrewer is elegant, functional, convenient, and above all, interesting.
Think about this: What can you do to make your brand or product all of the above?
Then think about this: Buy me a TopBrewer and I'll make you coffee anytime you want to come over.