We always talk about how Europeans are healthier than we are. There are several reasons why that’s true. Here’s one more. This bus shelter ad is part of a campaign I saw all over the city to promote Pink Lady apples. (If you’re not familiar, I suggest you pick some up at Whole Foods. Pink Ladies are truly the best apples on the market.)
Can you imagine seeing something like that here? What I particularly love about this is that it isn’t some public service announcement telling you that eating apples is good for you. This is image advertising clearly intended to increase awareness and encourage trial or purchase frequency. I also happen to love that it’s out in front of a McDonald’s.