Familia Camarena Extends Tequila-infused Tacos Beyond West Coast

“The Millennial generation is a generation of consumers that wants to buy things based off of experience and discovery,” Kylie Garrett, public relations spokeswoman at Calhoun Wine, who handled the program, told Buzz. “The Camarena Taco Truck taps into this consumer desire. Even though consumers haven’t tasted the product directly, if they had a positive, memorable experience with the truck and the brand, the likelihood that they will identify positively with the brand beyond the truck experience is largely increased.” [Agency: Rebel Industries] Read the full article on EventMarketer.com