http://www.youtube.com/watch?v=Vo0Cazxj_yc&feature=player_embedded Does it have people in it doing superhuman shit like this one? Does it have anything that anyone who doesn't work for your company would care about? Or is it just a clever new name for a commercial?
Unless you answered Yes, Yes, No, in that order, there's your problem.
What's even cooler about this video than all of the action sports stunts and other insanity is that it's a music video. A band called Hadouken took popular clips from the web and cut them into their own video. Legal? Maybe not. Genius? For sure.