Food Trucks Take Pitches On The Road

The Modesto, Calif., wine giant [E&J Gallo Winery] hired a taco truck to tour the streets and spread the word about Camarena without pouring a drop of the tequila. The taco truck, the mastermind of Los Angeles independent agency Rebel Industries, passes out free tacos to passersby and grabs attention with their truck emblazoned with the Camarena logo and bottles of the tequila.... Taco truck as ad delivery vehicle seems to be working so far and is generating more interest than a traditional ad campaign might, says Josh Levine, chief executive officer of Rebel Industries. Why? Food trucks are all the rage these days... (Full Article)