So I sign up and give you my money, and then show you more support by following you on Twitter. You respond by sending a seemingly automated message to offer me a free trial, including a free audiobook. The message is very excited, with two exclamation points!

I click the link with anticipation, and am greeted by the following message:


I do believe I have reached this message in error. I believe it's a huge error for you to communicate with your audience in this way, setting false expectations and then failing to deliver on them. I'm not quitting you immediately, but this puts a serious crack in my faith in your brand. When a good alternative shows up, and history shows us that it definitely will, you're going to be in danger of losing my business and that of other people who care about how we're treated and valued by the brands we support.

Keep it real, Josh Levine