Mazda Reaches Out to Bloggers for the Mazda 2


Posted on Edmunds Inside Line By Caroline Pardilla | December 3, 2009

There I {Caroline Pardilla} chatted with Jihaad Shaw of marketing agency Rebel Industries who went into detail about why they decided to reach out to lifestyle bloggers in addition to Mazda owners and auto enthusiasts.

Essentially since Mazda 2 is meant to appeal to Generation Y and active singles, they wanted to approach more than car enthusiasts and car bloggers and hit a wide spectrum of people. So they did some research and came up with a list of 35 bloggers, paring it down to 22 to keep in theme with "Mazda 2." "Two bloggers wouldn't have been enough and 12 isn't as sexy and as catchy," Shaw joked.

Read the full article here.