Check out this video of some amazing collaborative work between artists Blu and David Ellis at Italy's Fame Festival. Not only is it great art, it's amazing video. Why isn't your brand sponsoring this? Or commissioning work like this? Is it the cost of a little paint and some sweat from guys who do it for the love? Is it that you can't see the ROI in giving your customers something they will love? There are things far more difficult to monetize than love.