What we think you should also be reading this week: Music Biz Deals with the Tech Guys - Web Strategy An interesting discussion on what's next after the announcement of Cisco's deal with Warner Bros. to build and manage their artist websites. The point being made is the change isn't just about about adopting new technologies, but should also be about adopting new business models.
10 New Rules for Twitter - Influential Marketing Blog Love this updated version of Twitter rules, including guidelines for re-tweeting behavior and how not to become a "Twanker."
Health Care Debate Primer - Fast Company Yeah, a bit off-topic, but it's something that EVERYONE is talking about, some with intelligence and facts, others, well, not. We appreciated this Fast Company piece that gives you links to 6 viral articles to peruse and get a good basic grasp of the debate.
Social Networking Goes Global - Taxi One of our favorite non-work related sites, Vintage and Modern, just launched their updated website, with a great lesson in knowing your audience. They're an online marketplace for vintage and new furnishings/home decor and added a language component with over 40 choices, thus broadening not only who can use their site, but also increasing the ability for users from around the world to more easily communicate with each other. Nice.
Build Your Marketing Platform Like a Celebrity - Business Week Business Week offers some interesting tips on using social networking to build your brand based on talking to several celebs, including MC Hammer (who coincidentally is the keynoter at the Gravity conference I'm speaking at later this month at Harvard.)