Luxury Marketers Get Personal

The informal environment allowed salespeople to schmooze with prospective customers. "In this economy, people want to give their money to people they like," says Josh Levine, whose marketing firm, Rebel Industries, organized the event. Levine says that after the Bel Air cocktail party, 20 guests test-drove Lamborghinis at a local dealership and two people put in offers on the house (top offer: $28 million)

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