Diddy is definitely a Rebel. This dude has no rules, and while that may ruffle some feathers, he's done a lot to show the rest of us what's possible. So it makes sense that his crew would come to Rebel to help with promotion of his second fragrance: I Am King. You may remember that his first release, Unforgiveable, was the number one selling smell-good of the year.
We had the idea to create a little AGC (Agency Generated Content) — a series of videos for the web where we spoke to urban tastemakers about the concept of being a king. Diddy's message is that he's a king and so are you, it's just that your shoes aren't as nice as his. He issued a challenge to the public to see who can tell the best story about being a king on his site: http://www.seanjohn-iamking.com/.
I Am King: Viktor Duplaix
So we spoke to folks like underground rappers Aloe Blacc and Curtains, Cheo Hodari Coker (who wrote the BIG biopic Notorious), DJ Vikter Duplaix, and Puma promotion guru Paul Stewart, along with 20 others (Clarence John Williams III, Cisco Reyes, Benny Boom, Cognito from Turntable Lab, Suave, Shorty Love, Rashidi Natara Harper, Perfecto and Imaginative Eye, P. Frank Williams, Mr. Marcus, Malik Barnhardt, Jihaad Shaw, Inny Clemons, Fred Johnson, DJ Qwess, DJ Hapa, Coodie & Chike, and Mega.) These weren't official entries, but the response we got was indicative of how much love is out there for Sean Combs and his various endeavors.
You can check the videos out here: http://www.youtube.com/rebel8888 or look below for a sampling.
I Am King: Aloe Blacc
I Am King: Paul Stewart
I Am King: Bee Nguyen
I Am King: Cheo Coker