Dispatch Magazine // Down With Us

Kids hanging with NBA Live 09 Today we kicked off a 12-school event series promoting the new EA Sports title NBA Live 09, in cooperation with our friends at Dispatch Magazine.

Dispatch is the nation’s only publication distributed directly into public school classrooms. Dispatch holds events on campus nearly every day of the school year and offers unprecedented access to teens.

Today’s event was at Franklin High School in Mt. Washington, held during lunch period on-campus, enabling kids to get their hands on some actual game play and get free branded notebooks. We also gave away a custom NBA Live 09/Nike backpack, a free copy of the game, and the latest T.I. and Plies courtesy of Atlantic Records.

Thanks to Rugged Concepts for putting this thing together. And if you need to reach teens and you aren’t working with Dispatch, you’re missing out on big opportunity.