Some dude once said "half of my ad dollars are wasted, I just don't know which half." That guy was a starry-eyed optimist. A little common sense suggests your glass is way more than half empty. Think about it: Is it the half spent on TV when your audience isn't watching? Or the half spent on radio when your audience isn't listening? Or on newspaper when your audience isn't reading? That's the easy part. What about the half spent on banner ads when your audience isn't clicking? Or the half spent on advertising that your audience just doesn't believe? Or on creative that isn't relevant? Or on sponsorships that don't matter? Or on making promises that your brand can't deliver? Lucky for you, we know the answer. And we know what to do about it. This blog is about bad ideas that companies have wasted money on, and about good ideas that were poorly executed. We've had enough of that, so we're giving you our good ideas for free. Making them happen is another conversation.