We Do Weird Marketing
by Josh Levine
In this interview with Seth Godin, in promotion of his 300th book We Are All Weird, Seth does a great job of explaining why Rebel Industries exists (thanks, Seth!).
Weird means people who are embracing individuality instead of working hard to fit in.
He goes on to say that the world is splitting into two groups: one that wants everyone to stay the same, and another that encourages individuality, tribal behavior, and weirdness.
Clearly, the tides of change favor the latter group, and this is the group that Rebel serves. We market to the gamers, music fiends, tuners, foodies, art enthusiasts, social media mavens, and others who define themselves by the things that make them “weird.” We understand what makes these people special, and what makes them tick. And we know what it means to brands who make products and deliver experiences that these people want.
What about you? What makes you weird? What tribes do you belong to? And what brands are doing a good job of appealing to your weirdness?
Gravity Summit 2011 Recap
by Josh Levine
Stand up, Rebels! I am about to challenge you with some questions (and drop a wealth of knowledge) from the Gravity Summit Harvard 2011. First, a shout ...
An Interesting Life
by Josh Levine
William Zinsser is a bit of a genius. His book On Writing Well changed at least my writing, if not my life. We'll talk more about ...
Rework
by Josh Levine
What are you reading? You should be reading Rework by Jason Fried from 37Signals. His company makes a ton of money by selling software and ...
Know the Ledge…
by Josh Levine
So you think you understand how to market to Gen Y. Perhaps you've run some focus groups and and subscribed to one of those ...
Who’s Buying Online // Reading for Rebels
by Josh Levine
If you're in the business of selling stuff online, or advertising stuff online, you have to watch this video. Here Guy Kawasaki walks four young ...
Marketing Playlist for 10.19 // Reading for Rebels
by Josh Levine
What we're reading right now (besides baby books)... When Silence Can Be Golden - Adweek Benjamin Palmer, co-founder and CEO of The Barbarian Group gives a great ...
Marketing Playlist for Wk Ending 9.11 // Reading for Rebels
by Josh Levine
The latest installment of what we're reading: Yahoo to launch massive new marketing campaign next week - All Things Digital Pretty much a guarantee we'll have an ...
Social Networking 3.0 // Reading for Rebels
by Josh Levine
Lately I've been listening to a lot of podcasts from Stanford's Entrepreneurial Thought Leaders series. Especially since I use iPhone's double-speed playback feature, this is ...
Marketing Playlist for Wk Ending 8.28 // Reading for Rebels
by Josh Levine
What we think you should be reading: Who Exactly is Your Competition? - Influential Marketing Blog Don't make the mistake of thinking your competition is just those ...
Marketing Playlist for Week Ending 8.21 // Reading for Rebels
by Josh Levine
What we're reading this week: Facebook and Gaming Connect - Business Wire Gaming site, Candystand.com teamed up with Facebook to allow users to sign on to play ...
Marketing Playlist for Week Ending 8.14 // Reading for Rebels
by Josh Levine
What we think you should also be reading this week: Music Biz Deals with the Tech Guys - Web Strategy An interesting discussion on what's next after ...
Marketing Playlist for week of 8.3 // Reading for Rebels
by Josh Levine
Top 5 things you should be reading this week: Google is top global brand - ISEdb.com BrandZ brand preference 2009 research study is out and Google is ...
Marketing Playlist for week of 7.27 // Reading for Rebels
by Josh Levine
Top 5 things you should be reading this week: New Chris Anderson book - longtail.com Check out Chris Anderson's (author of NYT bestseller The Long Tail) new ...
Marketing Playlist for week of 7.20 // Reading for Rebels
by Josh Levine
Top 5 things you should be reading this week: Small Businesses on Twitter — I don't know why they're surprised. Small companies are usually the ones who ...
Marketing Playlist for Week of 7.13 // Reading for Rebels
by Josh Levine
Here's what we've been reading (and digging) this week: Reverb: The Real Secret to Marketing With Social Media - Fast Company Reverb’s not just an indie-rock word, ...
Malcolm Gladwell is a Rebel // Reading For Rebels
by Josh Levine
This announcement should come as no surprise. I've heard people reference Gladwell's first book, The Tipping Point, when describing our company many times, as if ...
Advice, Pt. 3 // Reading for Rebels
by Josh Levine
On my flight back from China, I found a copy of Business Today, India's leading business magazine. The Jan 11 issue features a cover story ...
More Advice from India // Reading for Rebels
by Josh Levine
On my flight back from China, I found a copy of Business Today, India's leading business magazine. The Jan 11 issue features a cover story ...
Pearls of Wisdom // Reading for Rebels
by Josh Levine
On my flight back from China, I found a copy of Business Today, India's leading business magazine. The Jan 11 issue features a cover story ...
Rebels Are Like Pilots // Reading for Rebels
by Josh Levine
We've all read Malcolm Gladwell's Outliers by now, right? (Or it's sitting in that big pile of books you're meaning to read.) After I ...
