Press

New Amsterdam Shave Lounge

by Josh Levine

Rebel Industries kicked off a 12-event series for New Amsterdam Vodka last week at the Slamdance Film Festival in Park City, UT.

Guests at the Slamdance opening night party were the first to experience the New Amsterdam Shave Lounge, an early 1900s-style barbershop / bar setup that offered free straight-razor shaves, shoe shines, and of course cocktails.

You can read Event Marketer’s coverage of the program here

The New Amsterdam Shave Lounge will be seen 11 more times this year at key special events around the country. Hit us up to find out where, or to suggest an event that you’d like us to sponsor.

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No ‘Brake’

by Michal

No ‘Brake’

Marketers give the food truck craze extra miles with social media integration. “The assumption from some chefs is that they know how to make these recipes, ...

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Mazda2 Gets Social, a Little Soul

by Michal

Mazda2 Gets Social, a Little Soul

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50 Cent & Daddy Bawsten Promote Street King Energy Drink In NYC (Video)

by Michal

50 Cent & Daddy Bawsten Promote Street King Energy Drink In NYC (Video)

Yesterday, 50 Cent launched the promotional campaign for his new energy drink, 'Street King', which bodes to provide 1 billion meals for children. In Times ...

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Familia Camarena Extends Tequila-infused Tacos Beyond West Coast

by Michal

Familia Camarena Extends Tequila-infused Tacos Beyond West Coast

“The Millennial generation is a generation of consumers that wants to buy things based off of experience and discovery,” Kylie Garrett, public relations spokeswoman at ...

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TEQUILA INFUSED TACOS ROLLIN TO AN {LA} STREET CORNER NEAR YOU

by Michal

TEQUILA INFUSED TACOS ROLLIN TO AN {LA} STREET CORNER NEAR YOU

Familia Camarena’s Tequila Taco Truck in LA... “AUTOBOTS…ROLL OUT”; Okay, well the truck is not quite a transformer, but Camarena Tequila is transforming peoples views on ...

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Content Matters: The Difference Between Charlie Sheen and Food Trucks

by Michal

Content Matters: The Difference Between Charlie Sheen and Food Trucks

The food truck explosion has offered a fantastic example of the power of social media combined with great food in a real-time mobile setting. What ...

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Smart Tour Sponsorship Gives You Wings: Mazda, Converse, Redbull and You

by Michal

Smart Tour Sponsorship Gives You Wings: Mazda, Converse, Redbull and You

“A-list artists have always gotten sponsorships and probably always will, because something about human nature makes us want to give money to people who don’t ...

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Mazda2 Gets Social, a Little Soul

by Michal

Rebel Industries identified Mazda as a challenger brand. “If you walk down the street, you don’t see a ton of Mazdas driving by,” says CEO ...

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Mazda2 Backs Mayer Hawthorne National Tour

by Michal

Mazda2

Mazda is sponsoring a national tour of crooner Mayer Hawthorne to support its new Mazda2 compact car. The effort is via L.A.-based social media marketing ...

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Familia Camarena Brings Tequila-infused Tacos to Los Angeles

by Michal

Event Marketer covers Camarena Tequila & Rebel Industries

New spirits brand Familia Camarena Tequila this summer is spicing up the streets of Los Angeles with free tequila-infused tacos to enable consumers to sample ...

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Tequila Rolled Out Online

by Michal

Tequila Rolls Out Online

“Keep in mind that the idea of ‘social’ has expanded among 25- to 35-year-olds,” said CEO of Rebel, Josh Levine. “Social parties and social media ...

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Gallo Taps Social Media For Tequila Tour

by Michal

Gallo on Clickz

A few weeks into the tour, the truck was outfitted with an iPad so visitors could follow the comments on Twitter as they munched their ...

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Food Trucks Take Pitches On The Road

by Michal

Posted by Ken Bruno, 06.23.10, on Forbes.com

The Modesto, Calif., wine giant [E&J Gallo Winery] hired a taco truck to tour the streets and spread the word about Camarena without pouring a ...

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Mazda Reaches Out to Bloggers for the Mazda 2

by Michal

Mazda 2

  Posted on Edmunds Inside Line By Caroline Pardilla | December 3, 2009 There I {Caroline Pardilla} chatted with Jihaad Shaw of marketing agency Rebel Industries who ...

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Going Off The Beaten Path to Save Money

by Michal

Posted by Sonia Andresson-Nolasco, From the August 2009 Issue of Event Marketer

Marketers are scouting out off-the-beaten-path venues where they can throw their events and skip the expense associated with custom-built environments... (Full Article)  

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Luxury Marketers Get Personal

by Michal

Post by Helen Coster, 07.20.09, on Forbes.com

The informal environment allowed salespeople to schmooze with prospective customers. "In this economy, people want to give their money to people they like," says Josh ...

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Emotional Branding: Do Your Clients ‘Take It To The Heart’?

by Josh Levine

Jlevine

Josh Levine '93 has always been fascinated by the deep emotional connection that fans have with their favorite bands and musical artists. He saw it ...

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Red Bull Isn’t Red-Faced About Cocaine Chatter

by Michal

Posted by Laurie Burkitt, 05.29.09, on Forbes.com

Rumors, even negative ones, can give some brands a boost, says Josh Levine, chief executive of Rebel Industries in Los Angeles. "Especially now, when we ...

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Dr Pepper would rather chill with young gamers then old rockers

by Michal

Brandfreak.com

"Mainstream sports and entertainment is so cluttered. ... Consumers don't really care who's sponsoring their favorite teams," says Josh Levine, president of Rebel Industries, a ...


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