Posts by Michal:
- Develop a consumer research plan that involves creating questions for street intercepts, surveys, and video interviews
- Analyze the data collected and provide actionable insights and opinions based on the consumer reports
- Monitor the success of the campaign as it runs, suggesting changes and improvements where necessary
- Present findings to illustrates key insights and implications for the brand and future marketing initiatives
- Attention to detail
- Highly organized
- Strong presentation delivery skills
- The ability to turn data into marketing intelligence and revenue-generating actions for clients
- Familiarity with the 21 – 35 demographic, “Gen Y” and able to define key trends in given markets
- Must have 5 – 7 + years in market research and planning, with a core ability to perform reporting and analysis
- Proven quantitative and qualitative research experience (tracking studies, focus groups, in-depthinterviews, ethnographic research – any type of interviewing skills) with an ability to adapt insights.
- Must have strong data management and data quality skills
- Proven success at developing strategies that inspired with advanced thinking and creative solutions.
Rebel Industries Is Hiring | Account Executive
December 6th, 2011Job Description:
Account Executive position description:
The Account Executive holds overall responsibility for account management for major consumer brands and leads the relationship with clients, vendors and team members, actively participating in the strategic direction of grassroots and social media marketing programs, while also owning the day-to-day project details, including tasks, budget, scope and schedule management, quality of deliverables, and reporting and documentation.
Responsibilities include:
- Ensure deliverables meet stated objectives as well as the highest standards of quality
- Maintain ongoing communications with client and internal teams throughout the full life cycles of our projects to ensure that they are delivered on time, on budget and on strategy
- Proactively collect and relate client feedback and requirements to team members
- Summarize strategy findings and make recommendations for the development of industry-leading solutions in grassroots marketing, delivering innovative and effective solutions that connect brands with consumers
- Guide team in annual development and on-going implementations of strategic plans for retention and growth of assigned accounts
What we look for:
- 2 – 4 years account management/brand marketing experience at a marketing agency with an emphasis on social, experiential, and grassroots
- Ability to grasp and explain all agency capabilities and relate those capabilities to clients’ needs
- Ability to lead and manage teams
- Humbleness, putting clients’ needs before personal agenda
- Resourcefulness and tenacity in finding solutions to problems
- Motivation to develop and maintain industry relationships
- Be self-motivated and confident while working independently and remote (Rebel is proudly virtual office)
To apply, you must send your resume to jobs@rebelindustries.com. No phone calls.
No ‘Brake’
November 28th, 2011
Marketers give the food truck craze extra miles with social media integration.
“The assumption from some chefs is that they know how to make these recipes, so they’ll do it their way, but if you have consumers waiting a half hour for food, that’s a problem and you’re not going to leave the kind of brand impression you intended,” says Josh Levine, ceo at Rebel Industries. “It’s balancing fresh food and speedy service.” The goal is for consumers to linger for 10 minutes or so to discuss the product with brand ambassadors as they wait for their food.
Read the full article on EventMarketer.com
Mazda2 Gets Social, a Little Soul
October 11th, 2011Comments Off
Rebel is Hiring: Account Planner
September 27th, 2011
As a freelance account planner for Rebel Industries, your knowledge and expertise in market research and understanding of consumers and culture will help define our future goals for our client campaigns.
Responsibilities include:
What we look for:
Qualifications:
Please submit your resume/questions to Cassandra@rebelindustries.com
50 Cent & Daddy Bawsten Promote Street King Energy Drink In NYC (Video)
September 15th, 2011
Yesterday, 50 Cent launched the promotional campaign for his new energy drink, ‘Street King’, which bodes to provide 1 billion meals for children. In Times Square Daddy Bawsten aided the SK Brand with their grass roots tour bus promotional event.
The event was organized by the Rebel Industries crew Jihaad Shaw & Josh Levine. Chris Clarke, Alyssa Richardson and the Pure Growth team are the machine behind the Street King brand.
Read the full article and watch the video on the9elements.com
50 Cent & The Street King Tour Bus
September 15th, 2011
What do you get when you combine one of America’s busiest intersections and the Street King Tour Bus?
A huge crowd of bystanders flooding onto the sidewalks and tons of candid photographs featuring 50 Cent atop the roof of the bus.
We developed the promotional tour bus as a grassroots marketing effort to help spread the word about 50 Cent and his global movement known as Street King. The concept of the bus is to deflect the attention to the real cause: Street King is striving to feed 1 billion children in Africa within the next 5 years!
You can help by purchasing Street King Energy Shots. Just one shot helps feeds a child in need.
Check out the footage below, captured by Vibe, of 50 Cent and the Street King Tour Bus in Times Square today.
Now Hiring Creative Strategists
September 3rd, 2011
As a freelance creative strategist at Rebel Industries, your ability to provide strategic solutions and activation plans for clients and potential new clients within social media and grassroots marketing will be essential to your success.
Responsibilities include:
• Understand client goals and strategies to best understand how Rebel can serve them
• Develop unique ideas and marketing concepts, specifically in, experiential, grassroots, and social media, for current and prospective clients
• Produce client proposals and pitch materials (written and/or visual)
• Brainstorm with the Rebel team to create original and innovative proposal and pitch ideas
What we look for:
• Passionate about popular and underground culture
• Resourcefulness and tenacity in finding solutions to problems
• Ability to meet and work under tight deadlines
• Humbleness, putting clients needs before personal agenda
• The ability to communicate clearly in writing and visuals
• Familiarity with the challenges faced by large consumer brands and the needs / perspectives / priorities of corporate marketers
• Basic understanding of budgets
• Demonstrates an understanding of how social media is influencing traditional methods of marketing
• Driven to create marketing programs that give back
Qualifications:
3 + years working in social media and/or experiential marketing
Experience in working with Fortune 500 consumer brands
Please submit your resume/questions to cassandra@rebelindustries.com
Team Building with the Dr Pepper Girls
August 31st, 2011
Here at Rebel, we think of our team in broader terms than usual. That’s why we invited the Dr Pepper Girls, a very important extension of said “Team Rebel,” on an action packed team-building experience in Disneyland.
We sympathize for those of you out there who may have been victims of a corporate team-building experience gone wrong. You know the ones when you hear something like, “We will be executing trust-falls and other team games all afternoon to focus on building our communication skills, teamwork, and improving overall efficiency.” If your eyes didn’t roll reading that, you are definitely on the wrong blog!
What’s the point in writing a post about team-building if you just want to break all the rules? (Ahem, we are called Rebel Industries for a reason.) We wanted to prove that it doesn’t have to be a dreadful and boring experience.
How can you do it? Take your people to interesting places, invite fun and relevant people to join you, and don’t be afraid to add a hint of your own culture into the mix.
Go on, take a peak at what we did!
San Franciscans Roll Out For Camarena Tequila & Tacos In The City
August 27th, 2011Long and hot summer days are coming to an end soon, so who doesn’t want to chase down one last hot one with a Camarena Tequila-infused taco and a drink (or three)? We joined hundreds of San Franciscans who flocked into The City to score the free treats and share in the hype, and the buzz.
Urban Daddy, San Francisco’s e-mag that keeps city dwellers in the know, declared that every citizen should behold the taco truck’s month long stop.
7×7 Online updated its online readers about the truck as one of their top picks for the best places to booze on the cheap in SF. Really, what could be better or cheaper than quality for free?!
SF Weekly Online offered their foodies a link to register for the ticketed launch party where the open bar lasted all night. Just in case you were a bit late to register before the party sold out, Twitter savvy Eater San Francisco pointed their followers in the right direction by tweeting a Camarena RT campaign offering “the first 25 people to retweet a special message about Camarena Tequila a free ticket and a +1 to the sold-out party.”
Even the fashionable and chic were informed they should not miss this event via DailyCandy and their similar Twitter campaign that gave away free VIP +1 tickets to the first 50 followers who RT’d their post.
Familia Camarena Extends Tequila-infused Tacos Beyond West Coast
June 7th, 2011
“The Millennial generation is a generation of consumers that wants to buy things based off of experience and discovery,” Kylie Garrett, public relations spokeswoman at Calhoun Wine, who handled the program, told Buzz. “The Camarena Taco Truck taps into this consumer desire. Even though consumers haven’t tasted the product directly, if they had a positive, memorable experience with the truck and the brand, the likelihood that they will identify positively with the brand beyond the truck experience is largely increased.” [Agency: Rebel Industries]
Read the full article on EventMarketer.com
