We Do Weird Marketing
by Josh Levine
In this interview with Seth Godin, in promotion of his 300th book We Are All Weird, Seth does a great job of explaining why Rebel Industries exists (thanks, Seth!).
Weird means people who are embracing individuality instead of working hard to fit in.
He goes on to say that the world is splitting into two groups: one that wants everyone to stay the same, and another that encourages individuality, tribal behavior, and weirdness.
Clearly, the tides of change favor the latter group, and this is the group that Rebel serves. We market to the gamers, music fiends, tuners, foodies, art enthusiasts, social media mavens, and others who define themselves by the things that make them “weird.” We understand what makes these people special, and what makes them tick. And we know what it means to brands who make products and deliver experiences that these people want.
What about you? What makes you weird? What tribes do you belong to? And what brands are doing a good job of appealing to your weirdness?
bob dominguez
I suppose that 2 “brands” that are really delivering to my weirdness are the Fader and Grantland.com Both have adapted to new models while staying what is true to them, original great content. Fader taking over at SXSW and being able to get accounts from all my favorite artist by their social media was a great way to hear their perspectives, while the Fader did a great job at documenting everything.
Grantland has also been great because of course who doesn’t want to see Bill Simmons content but the relevance is what really keeps it alive.
I suppose the common theme is how they both thrive digitally and make you feel like at any given moment something special is happening, that you are a part of.
Apr 06, 2012 @ 10:51 am