MLG This Weekend
by Josh Levine
Major League Gaming makes its way back to Los Angeles this weekend: July 29-31. Thousands of young guys decent on the Anaheim Convention Center — armed with their Xbox, PS3 controllers, and keyboards — for three days of non-stop, hard-core competitive gaming.
Image Source: Dr. Pepper’s Facebook Fan Page
For the fourth straight season, Rebel manages sponsorship activation for Dr Pepper at MLG events. Come see our team in action as the Dr Pepper Girls give out free sodas and prizes, and use their skills to whip the guys of MLG into a frenzy.
Image Source: Dr. Pepper’s Facebook Fan Page
If your job involves marketing to teen boys and young men, you cannot afford to miss this. Send me a note if you’re coming out and I’ll show you around.
Pepsi Refresh Just Needs a Refresh
by Josh Levine
Image Source: Mashable.com Back by popular demand, more rantings about why you should be thinking long-term about your marketing strategies. The Pepsi Refresh Project is catching a lot ...
How The Hell Did They Get Up There?
by Mikey
Image Source: The Curve | MOCA, The Museum Of Contemporary Art, Los Angeles I think I might have been 11 when I first started to notice the ...
Arnold’s Calves
by Josh Levine
Image Source: IronMagazine.com Writing that piece on Old Spice’s social media campaign reminded me of an article I read in Muscle and Fitness in the 1980s* ...
