Tacos 2.0: Camarena Style
by Josh Levine
Last summer, Rebel Industries launched a mobile marketing program to promote Camarena Tequila. Instead of the usual pouring drinks at parties where nobody cares what they’re drinking as long as it’s free — our concept was simple: Hire a great chef; give away delicious Mexican food (made from recipes infused with Camarena), and let people discover the brand through Twitter, Facebook, and local food blogs.
It was a hit. Turns out, people love free delicious food. And they loved the tequila, and the fact that the brand was out doing something interesting.
So, to take things up a few notches, this month we have relaunched for 2011. Three trucks, starting in LA, Tampa, and Miami, that will move around the country throughout spring and summer. In each market, we’ve hired a hot local chef to create original Camarena-tequila infused menus.
- In Miami, we have Jose Gonzalez of Gourmet Event Caterers, graduate of the French Culinary Institute, and former executive chef at 10 Degrees bar in New York
- In Orlando, Andy Williams, James Beard chef and winner of Wine Spectator’s Award of Excellence
- In Tampa, Alfredo Rodriguez, private chef and former executive chef at Cardozo Hotel
- In LA, José Briceño, sous chef at Rivera
If you don’t live in one of those cities, stay tuned. Camarena is most likely coming to your town later this year. We’ll keep you posted with new chef announcements and happenings.
If you like good food and tequila, I hope you’ll come out and visit one of our trucks. You can find the trucks’ whereabouts here. If you have a special event and want to bring the truck out to serve your guests, hit us up here.
We’re also doing invitation-only kickoff events in select markets. If you want to be on the invite list, post a comment below and we’ll make it happen.