Marketing Playlist for 10.19 // Reading for Rebels

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Picture-41-300x189What we’re reading right now (besides baby books)…

When Silence Can Be Golden - Adweek
Benjamin Palmer, co-founder and CEO of The Barbarian Group gives a great opinion piece on reminding us that brands should think about what social media really is and what it really provides, before just jumping in and setting up Facebook and Twitter accounts. “I can’t help but feel that while we’re in a phase where our industry is looking at social media as a new marketing platform, what we should be thinking is that it’s just the newest place our audience goes to talk about us when we do something worth talking about.”

The Concept of FreeOpen Forum
Check out Chris Anderson’s (editor of Wired and author of Free) presentation on providing free content. “The key point is that what customers are willing to buy is far more important than what you’re willing to sell.”

Content CuratorInfluential Marketing Blog
Loving this take on the future of online content and what it means for brands and content producers in terms of a staffing strategy. Start getting your HR dept ready to write a job description for a Content Curator.

Understanding Users of Social Media
Harvard Business School
Interesting article, almost a primer, on the history of social media – the who, what, where and why’s of it, explained by a Harvard professor. Sometimes it’s good to get back to basics.

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2 Responses Subscribe to comments


  1. Pegi Murray

    Thanks for these, Josh, they’re all very insightful articles. Feel free to recommend any good baby books, too, I have quite a few friends who are expecting!

    Jan 29, 2010 @ 11:55 am


  2. Josh Levine

    Thanks Pegi!

    For a moment there, I thought you were making a big announcement on our blog. That would be very cool.

    Christie is the expert on baby books. She says the best one is “Your Pregnancy, Week by Week” by Glade B. Curtis. I read one for dads that I didn’t like. It was pretty rudimentary, to the effect of “stop watching sports all the time and don’t tell your wife she looks fat.” I think anyone who needs that advice isn’t going to read a book.

    You might also check with Andrea at http://hipmomswhowork.com/. She has parenting dialed. We’re just getting started.

    Jan 30, 2010 @ 10:44 pm

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