The Other Half // Random Thoughts
by Josh Levine
Some dude once said “half of my ad dollars are wasted, I just don’t know which half.” That guy was a starry-eyed optimist. A little common sense suggests your glass is way more than half empty. Think about it: Is it the half spent on TV when your audience isn’t watching? Or the half spent on radio when your audience isn’t listening? Or on newspaper when your audience isn’t reading? That’s the easy part. What about the half spent on banner ads when your audience isn’t clicking? Or the half spent on advertising that your audience just doesn’t believe? Or on creative that isn’t relevant? Or on sponsorships that don’t matter? Or on making promises that your brand can’t deliver?
Lucky for you, we know the answer. And we know what to do about it. This blog is about bad ideas that companies have wasted money on, and about good ideas that were poorly executed. We’ve had enough of that, so we’re giving you our good ideas for free. Making them happen is another conversation.
Rebel Europe – More on the Airlines // On the Run
by Josh Levine
Quick disclaimer: I’m not coming back from a week in Europe to say that they’re better than we are. There are plenty of things we ...
LAX Magazine // Don’t Believe the Hype
by Josh Levine
Let me be the first to go on record and say air travel sucks. My week spent in Europe last month taught me that air travel ...
We’re not just Rebels, we’re also Human // On the Run
by Josh Levine
Jihaad and I ran the Nike+Human Race a few weeks ago. If you don’t know, N+HR was held in 25 cities on the same day. ...
The Airlines and AT&T // Don’t Believe the Hype
by Josh Levine
I’m trying not to pick on the airlines. Enough smart people are doing that. Read Seth Godin’s piece for someone who knows what he’s talking ...
Rebel Europe – Day Two // On the Run
by Josh Levine
At the invitation of my friend Dr. Carl Rohde, head of Science of the Times trend-filter network, your humble servant was co-keynote speaker at the ...
Rebel Europe – Mark Ronson’s Bday // On the Run
by Josh Levine
Flying to London for Mark Ronson’s birthday party. Produced by Starworks and held at a private residence about an hour outside of London. It’s a costume ...
Rebel Europe – Day One // On the Run
by Josh Levine
Your humble servant traveled to Amsterdam to speak at Consumentrends 2009, apparently Holland’s biggest marketing conference. More precisely, I fly into Paris and take the ...
Throwing Out the First Pitch
by Josh Levine
It's hard to have a conversation with me without hearing me complain about something. For some reason, I just can't stop talking about the way ...
